Hannover Messe

Hannover Messe, one of the largest trade fairs, is an international platform for exhibiting and marketing innovations and products of industrial transformation. With about 5,500 exhibitors and 200,000 visitors every year, it is considered as an important global meeting center. Since the digital signage gradually plays a key role in enhancing attendee experience, Hannover Messe adopted CAYIN Digital Signage Solution for communicating with visitors more efficiently as well as creating professional brand image to its trade fair.

Social media has become part of our lives and a powerful method to drive the target audience’s engagement. One SMP-2210 is installed to control the playback contents of three 55” Samsung screens. With its feature of supporting multimedia contents such as news, social media and streaming videos, SMP-2210 is the perfect fit to adopt for conveying instant and dynamic social media messages. The real-time digital social wall encourages the attendees to engage with the contents, and post news of the trade fair through hashtags and online word-of-mouth.

The worst experience of visiting an exhibition is to get outdated information or get lost, which usually happens with the traditional cardboard signage. Digital signage solution is the key to address this pain point, enabling event planners to not only offer the key information about the trade show, but also provide an instant update of schedules and conferences. On top of that, digital signage also serves as interactive wayfinding and directory, providing the latest information and an easy way to navigate.

Digital Signage solution is an unstoppable trend of future trade fairs, which has a huge impact on creating a better attendee experience.

Reed Multimedia is a marketing and advertising agency that offers complete solutions involving technology, communication and creativity. The current market demands increasingly creative and effective tools, which is why we provide services that support the multiple business strategies of our clients and allow them to obtain tangible results.